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THANK YOU for a GREAT 2024!

We will be adding more 2025 events shortly!

Please save or bookmark our calendar page to your favorites and check back often. We will be adding more events as registration pages go live!


MAY 2025

05/17/2025 LAKELAND, FL
LAKELAND POLICE FOUNDATION FALLEN HEROES 5K 5K


05/24/2025 LAKELAND, FL
SPCA RUN FOR THEIR LIVES 5K


JUNE 2025

06/01/2025 VALRICO, FL
BULLFROG BEER MILE


06/14/2025 LAKELAND, FL
SUMMER SUNRISE WATERMELON SERIES – RACE 1 5K


JULY 2025

07/03-04/2025 DUNEDIN, FL
KIWANIS MIDNIGHT RUN 5K & 10K


07/04/2025 LAKELAND, FL
RED, WHITE & BREW 5K


07/04/2025 LUTZ, FL
LUTZ INDEPENDENCE DAY 5K AND 1 MILE FUN RUN


07/12/2025 LAKELAND, FL
SUMMER SUNRISE WATERMELON SERIES – RACE 2 5K


AUGUST 2025

08/09/2025 LAKELAND, FL
SUMMER SUNRISE WATERMELON SERIES – RACE 3 5K


08/23/2025 TAMPA, FL
CUPCAKE CRAWL 5K


JULY 2025

09/13/2025 LAKELAND, FL
LEADING EDGE TAKE HEART 10K/5K


09/27/2025 KISSIMMEE, FL
MARGARITAVILLE RUN ORLANDO 10K & 5K

Race Results

With our ChronoTrack Live technology igniting Athlinks Live Results, FITniche can provide your Athletes with timeless tokens of their achievements worth sharing with friends and family, as soon as they cross the finish line, on any device, at any time!

Our race results software offers numerous options for finding and viewing results in real-time:
• Athlinks.com—an online portal for finding, claiming, and sharing race results
• Push Notifications—available via free SMS
• On site — when registration is over, FITniche will flip your Registration Kiosks into athlete-facing Results Kiosks

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com

Event Promotion

With FITniche Timing on your side, we work with Race Directors to get the word out to our database of event-hungry Athletes. We’ll help you promote your event in the following ways:
• Personalized Athlete Emails
• Social Media Posts on our company pages
• Featured Events Calendar on FITnicheevents.com and FITniche.com

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com

Sponsor Benefits

FITniche knows that the key to an event’s success is guided by the ability to gain qualified Sponsors. Once your sponsors are acquired, we provide multiple opportunities for relevant exposure, making it easier than ever to sell impressions. From the moment your event registration is live, to the moment Athletes celebrate across the finish line, FITniche has the tools to help you sell!

Our Sponsorship activations include the following:
• Sponsor hyperlinks on Athlete Registration and Results Pages
• Photo & Video Tagging = Free Athlete Photos
• Sponsored pre-roll video on Athlete-facing media
• Sponsored Photo Logo Overlays
• Sponsored Custom Finisher Certificates
• Sponsor Logos on full-colored and customizable bibs

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com

Athlete Experience

At FITniche we facilitate the unique opportunity to provide Race Directors the power to deliver important content faster than ever, on a more user-friendly and engaging platform. Provide on-the-go communication, course maps, live map tracking, results hosting and measurable Sponsorship exposure, all in one place. Never miss a moment to create an incredible event experience for Athletes, Spectators, Sponsors and everyone in between.

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com

Registration Pages

From Registration to Celebration, we provide a seamless turnkey solution for you and your Athletes at every step of their race journey.

At FITniche, we provide a robust toolkit designed to manage registration, drive athletes to your event, capture every possible registration, streamline data management, and track your success. We handle event set up, scoring, and results all within one platform, eliminating the need for data transfer, and allow you the Race Director the opportunity to edit, collaborate and customize every aspect of your event, post-setup.

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com

Timing Technology

Backed by ChronoTrack, FITniche is proud to time events using best-in-class timing technology, trusted as an industry leader for over 12 years.

Built for performance, reliability, and easy deployment, ChronoTrack hardware, and ChronoTrack Live-Scoring provides you and your athletes read rates of 99.9 – 100% accuracy, and will work just as hard for your event of 50 people as it will for your events of 50,000 people.

The technology that times events like the New York City Marathon, PeachTree Marathon, Leadville Race series, and even the 2020 Olympic Marathon Trials, is the same timing technology behind our services at FITniche.

LEARN MORE

Ready Talk To An Expert?

Tony Trotti
Cell: 863-289-7656
Email: tony@fitniche.com